Built from an analysis of 756 abandoned cart emails across 497 eCommerce brands, this playbook shows exactly what high-performing cart recovery flows do differently, and how to apply it without rebuilding your entire program.
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Everything you need to set up a high-converting abandoned cart email workflow.
Abandoned cart emails broken down by every aspect that drive returns.
• High-performing 2–3 CTA layouts
• Inbox-safe copy examples
• Product-first design patterns
Subject lines, preview text, and CTAs proven to improve opens and cart returns.
• 6–7 word subject line formulas
• Friendly vs urgency-led copy
• Action-focused CTAs
Send cart emails when intent is highest
• Best send time window
• Ideal gaps between emails
• Industry-specific pacing
Short, focused flows outperform long drips when sequenced correctly.
• 1–3 email baseline flows
• Objection-handling structure
• When to extend sequences
Learn when discounts help or quietly hurt revenue and deliverability.
• No-discount recovery strategies
• Safe incentive timing
• Margin-first testing
Deliverability and setup essentials that keep emails out of Spam.
• Promotions vs Spam insights
• GDPR-safe flow limits
• Shopify, WooCommerce & more
While the playbook gives you the blueprint, executing a winning Cart Recovery flow still requires hours of planning, setting up, and optimization. What if AI could handle all of that for you?
INTRODUCING
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See how AI Email Agent can transform your Cart Recovery Email with intelligent automation
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Your complete guide to recover carts is just one click away. Download now and start setting up high cart recovery automation.
