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06.Jul.2022 Ajitha Victor - Marketing

14 Ways To Improve Email Deliverability

What is Email Deliverability? Email deliverability is of primary importance to email marketing. And email deliverability failure usually happens when your emails end up in the spam folder or get blocked by the Internet Service Provider (ISP). If your email is not even delivered, what is the point of

28.Dec.2021 Ajitha Victor - Marketing

The power of email templates: How can it be a game-changer in your email marketing

With the advent of Social Media and other visual mediums, people have started consuming better visual content more than ever before.  If your website or Insta post is not visually appealing, your content will not be taken seriously. And the same goes for emails! So you need prebuilt email templates,

24.Dec.2021 Janani - Marketing

What is Email Marketing, and How does it Work?

Email marketing is a marketing tactic that has been in use for a long time. With advances in technology and the internet, marketers have been rediscovering email marketing and developing new ways to make this work for them.  To understand what email marketing is, you need to understand the end goal

16.Dec.2021 Yazhini Nagarajan - Marketing

6 Tips To Generate More Sales And User Experience Using Order Confirmation Email

Email is vital for all businesses to stay in touch with their customers. It’s one of the most affordable and effective ways to communicate and will help you stay in the thoughts of your customers.  The right time to send an email is when your customer made their first purchase. It allows you to

14.Sep.2021 Janani - Marketing

How To Stop Emails From Going To The Promotions Tab?

Google released one of its most significant Gmail updates in 2013, adding the Social and Promotions tabs, Emails intended for the marketing activities were automatically sent to the Promotions tab of Gmail. Businesses that rely exclusively on email marketing are strongly affected by the email delivery

14.Sep.2021 Janani - Marketing

How To Build A Highly Converting Email Automation Funnel

Email automation funnel is great if you have big goals in your business. With an email automation funnel in place, you can build solid influence among customers and an effective sales process. In addition, you can generate more leads, convert those leads to customers, and then delight them to be your

25.Aug.2021 Vanhishikha Bhargava - Marketing

11 Email Marketing Assumptions and the Truth Behind Them

21.Jul.2021 Ajitha Victor - Marketing

How to Set up Effective Autoresponders Series With BayEngage

What Is An Autoresponder Series? An autoresponder series is a feature that most ESPs have as part of their software. It is a series of pre-set emails triggered during the customer journey. To put it simply, they are just a series of automatic email responses to your subscribers or customers! And autoresponder

11.May.2021 Poulami - Marketing

10 Interesting Ways To Run Your Email Marketing Campaigns

As the talk around integrating Chatbots, Artificial Intelligence, Virtual Reality with Ecommerce gets more attention; it raises the question – are email marketing campaigns past its prime? Fortunately, email marketing is still an effective marketing channel and even beat out its successors like

23.Apr.2021 Janani - Marketing

7 Ways To Send Effective Order Confirmation Emails

In the world of Ecommerce, Order confirmation emails are undoubtedly one of the most important emails in marketing campaigns. Yes, With order confirmation emails you can achieve high deliverability and scalability. It also gives an additional opportunity to engage users with more information. So, your