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Who doesn’t like to hear about prices dropping? Let them all know about it and retain loyalty!
Over 90% of new visitors to online stores look around but leave without making any purchase. Most times, shoppers are hunting for a good deal on items and might not buy if they are dissatisfied with the pricing. Such users might return to your Ecommerce store in the future and consider buying during sale or special offers, but there is no way to be sure.
TargetBay’s automated price-drop emails capture the purchase intent of past visitors and attract them back to the sales funnel
By analyzing the product graph in conjunction with the performance of price-drop email campaigns, brands can improve pricing strategy to drive revenue.
Sending price-drop email notifications to past visitors allow brands to improve the lifecycle of products. By offering a drop in price, Ecommerce stores could avoid hefty discount strategies that erode profit margins.
Customers’ response to price-drop emails helps brands understand buying trends and customer preferences, which are both important for business innovation.
Customers are more willing to open notification emails than other types of marketing emails. This is because alert emails are highly-relevant and target the individual interest of the shopper.
How price-drop email campaigns help Ecommerce businesses.
Sending a series of price-drop emails will keep driving customers back to your online store. Consistent exposure to your products builds familiarity, which nudges shoppers to complete transactions.
A Set Of Beautiful Templates
You can choose from an impressive collection of price-drop email templates and customize each section to fit your requirements.
It is really easy to set up price-drop emails in TargetBay. Once automated, the entire process runs smoothly and requires little to no intervention.
Show product reviews in price-drop emails to increase trust and conversions.