How Canna-Pet Obtained 40% More Product Reviews Using TargetBay

About The Company

Our client is a pioneer in pet food innovation. Focussing on hemp-enhanced organic food, Canna-Pet sources raw materials with high nutritional value. The brand’s complete terpene products are the first and only whole-plant hemp extracts designed at their lab facilities.

Problem

The brand lacked organic ranking and online reputation

The eCommerce retailer holds a wide range of organic pet food products which has growing popularity among pet owners. However, the retailer wanted a more seamless way to use their product success to generate more traffic and sales to their website. Additionally the eCommerce retailer needed a solution to start ranking for search-centric keywords to build their organic traffic.

Solution

An automated, long-term solution to collect more product reviews using TargetBay’s Reviews and Q&A platform.

To build product reviews, we automated the review collection process where emails with review requests were sent to customers soon after they get their product delivered. The emails achieved healthy open rates and won positive product reviews.

Result

Significant increase in positive reviews and user-generated contents

With TargetBay’s review request emails, our client experienced a 40% increase in product reviews in just 30 days. Additionally, the user interaction improved drastically.

With more reviews coming in, our client’s website was able to build the much-needed user-generated content. This created new search keyword rankings in SERPs and increased their organic traffic as well.