People send over 2,000,000 emails every month using BayEngage and using the data we have collected from them. We found that emails with the right colors have more conversions. And so we suggest that you learn the psychology of colors in email marketing to your advantage!
In Marketing, it is not entirely new to talk about the strong impression of colors on people and their purchasing behavior. And generally, colors have the ability to invoke a lot of emotions in humans and it is a smart move to leverage it in any industry.
When it comes to email marketing, learn to use these major colors to your advantage first: Red, Green, Black, Yellow, Blue, Pink and Orange. And the shades come close to these major color families.
Perfect the right usages of these colors and ace your email marketing campaigns. So which color is the best for your online store? How should you place them and what combinations can help you express your brand’s voice better?
Increase Conversion and brand engagement rates through the right colors in emails.
Fun fact: red invokes impulse buying, blue invokes a sense of security and a combination of red and yellow creates urgency and optimism in people.
