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If you want to convert a one-off shopper or a first-time buyer into a loyal customer, choose Browse Abandonment Email.
To setup Browse abandonment email —
In the Create Workflow sections, by default, three columns are available. The first column consists of Workflow name, user type choices and date.
The second column includes three parameters: Event name which is set as ‘Browse Abandonment’ by default, operator with ‘Equal’ as default and value ‘Yes’ as default.
The third column has template and trigger time. It is recommended to have ‘2 Days’ as trigger time.
For follow up emails, click the small ‘+’ symbol and Follow up (Level 1) will pop up automatically. We recommend the first Follow up to be ‘Conversion’ condition. For Conversion – Yes, choose ‘No action’ and for Conversion – No, choose Abandoned Cart – Follow up template and ‘1 Day’ for trigger time.
Click ‘+’ to send more ‘Follow up’ emails. The trigger time should be more than ‘1 Day’ for consecutive follow ups.
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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