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Strategic abandonment cart emails can get 6x times more customers back to the website to complete the checkout process.
To setup Abandoned Cart email trigger, templates need to be created intially.
In the Create Workflow sections, by default, three columns are provided. The first column consists of Workflow name, user type choices and date. The second column includes three parameters: Event name, operator and value. The third column has a template and trigger time.
In Column 1 (left), type ‘Abandoned Cart’ for workflow name. By default, the user type will be ‘All Users’. Select ‘Segment users’ if you have created one. By default, the start date will be the current date. It is recommended not to select end date for Abandoned Cart triggers, since it should be a repetitive and continuous event.
In Column 2 (middle), the event should be ‘Abandoned Cart’, operator will be ‘Equal’ and value should be ‘Yes’.
In Column 3 (right), the template selected should be ‘Abandoned Cart’ and the recommended trigger time is ‘1 Day’.
For Follow up emails, click the small ‘+’ symbol and Follow up (Level 1) will pop up automatically. We recommend the first Follow up to be ‘Conversion’ condition.
For Conversion – Yes, choose ‘No action’ and for Conversion – No, choose Abandoned Cart – Follow up template and ‘1 Day’ for trigger time.
Click ‘+’ to send more Follow up emails. The trigger time should be more than ‘1 Day’ for consecutive follow ups.
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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