30 Free Abandoned Cart Email Templates | BayMail

Free personalized mother’s day email template for the fashion and apparel industry

Rich and Responsive Mother’s Day Email Template “The quintessential gift guide” for online fashion retailers

Free, beautiful, responsive HTML Black Friday email template with amazing discounts and offers

Appealing Black-themed HTML Black Friday Template “The Dark Prevails” for the Fashion and Apparel Industry

Free and responsive HTML Black Friday email template with surprising buy 2 get 1 deal

Beautiful and Free HTML Black Friday Template “Colors Speak” for the Fashion and Apparel Industry

Free, professionally-designed HTML Black Friday email template with first-time user discounts

Rich and Professional HTML Black Friday Email Template “Summer Splash Sale” for Fashion and Apparel Brands

Free and mobile-ready HTML Black Friday email template for the fashion and apparel industry

Free and Fabulous HTML Black Friday Email Template “Winter Wear Sale” for Fashion and Apparel eCommerce

Smart and responsive HTML Black Friday email template with exclusive offers and free shipping

Free, Beautiful Black Friday Email Template “Casual Lifestyle” for Fashion and Apparel Brands

Free, responsive HTML Back-in-stock email template to re-engage your shoppers

Premium-designed, Coolish HTML Back-in-stock Email Template Winter is Back” for Fashion and Apparel IndustryShopify Fashion Stores

Rich and professional HTML Back-in-stock email template for fashion and apparel shoppers

Stylish, custom-built HTML Back-in-stock Email Template “Fashion Fusion” to Re-engage Your Customers

Simple, responsive HTML Back-in-stock email template to re-engage your fashion and apparel shoppers

Beautiful, personalized HTML Back-in-stock Email Template “Grab it Before it Goes” for Fashion Industry

Free, mobile-ready HTML Back-in-stock email template to let your customers know their favorite products are available again

White-colored, professional HTML Back-in-stock Email Template “No More Wait” for Fashion and Apparel Industry

Simple HTML Back-in-stock email template for  let your customers know their favorite products are available again

Premium, white.-themed HTML Back-in-stock Email Template “Formal Attire” for the Fashion and Apparel Industry

Free, responsive HTML Back-in-stock email template for letting your customers know the products are available

Smooth and stylish HTML Back-in-stock Email Template “Fashion Realm” for the Fashion and Apparel Industry

Simple. responsive HTML Back-in-stock email template for women’s fashion and apparel brands

Stunning, color-filled HTML Back-in-stock Email Template “Pink Party” for the Fashion and Apparel Industry

Intuitive and responsive free welcome email templates for fashion and retail retailers. Download for free.

Stunning Ecommerce Welcome Email Template “First-User Discount” for the Fashion and Apparel Industry

Rich and responsive free welcome email templates for eCommerce retail brands. Get it now!

Engaging Ecommerce Welcome Email Template “Stay Fit, Stay Strong” for Sports Fashion Industry

Mobile-responsive free welcome email templates for eCommerce retail brands. Get it now!

Smashing, Responsive, Ecommerce Welcome Email Template “We’re Glad You’re Here” for Fashion Industry.

Beautiful and Mobile-responsive eCommerce welcome email template for the Fashion and Apparel Retailers

Free Responsive Easy To Use Welcome Email Template “Regular Updates” for Fashion and Apparel Industry

Simple, straightforward, eCommerce welcome email template to greet first-time shoppers. Download for Free Now.

Beautiful, Responsive HTML Welcome Email Template “Ecommerce Gift Guide” for the Fashion Retail Industry

White themed eCommerce welcome email template to greet first-time shoppers. Download for Free Now.

Simple and Responsive Ecommerce Welcome Email Template “Freestyle Collection” for the Fashion and Apparel Industry

Custom-designed HTML cart abandonment email template to remind your shoppers about what they left behind in the cart

Super-awsome Ecommerce Email Template “Formal Attire” for Fashion & Apparel Industry

Simple and convenient  cart abandonment email template to re-engage your lost shoppers

Free, Responsive, Easy To Use Cart Recovery Email Template “Last Hope” With a Countdown Timer

Responsive HTML Abandoned Cart Email Template to Incentivize Your Shoppers

Custom designed, Mobile-responsive Email Marketing Template “Wear Your Style” for the Fashion Industry

Non-distracting abandoned cart email template to remind your shoppers about  cart abandonment

Free, Modern HTML Ecommerce Email Template “Simple Reminder” for Fashion and Apparel Industry

Non-distracting abandoned cart email template to remind your shoppers about  cart abandonment

Free, Modern HTML Ecommerce Email Template “Wear Your Style” for Fashion and Apparel Industry

Modern-looking cart recovery email template with free shipping and returns

Handy and Responsive Ecommerce email template “The Sommer Outfit” for Fashion & Apparel Industry

Beautifully designed abandoned cart email template with product recommendations to create cross-sell and upsell opportunities.

Expertly Crafted Ecommerce Email Template “Move Forward” for the Fashion Industry

Abandoned cart email template that features men’s business formal attire. Perfect to incentivize your abandoned shoppers.

Neat and Premium-like Email Template “Elegant Collection” for Fashion Industry…..

Responsive abandoned cart email template for fashion and apparel stores. Bring back the lost shoppers by incentivizing your email.

Modern and Trendy Email Template “Fall Essentials” for Fashion & Apparel Stores…..

Optimizing Your Abandoned Cart Email Template

Having a tough time choosing the ideal template for your cart recovery campaign? It’s time to go over the most important components of a winning abandoned cart email template.

Did you know that abandoned cart emails have an average 45% open rate? This is even more impressive if you know the fact that the global eCommerce sector has only a 15% open rate. Subject Lines decides the open rate of an email campaign. Over 80% of successful abandoned cart subject lines are generic, yet crisp and attractive. You can implement the FOMO effect, mention offers, even add emojis to your email subject line.

Remind the Customer What They’ve Left Behind. Your cart abandonment email template’s major purpose is to present the products in the visitor’s cart. Ideally, the items should be visible before he or she has to scroll down, and also, it should perfectly resemble the actual cart—including colors, sizing, and any other variations. Use both text and visuals to represent the abandoned products.

Email Copy directly affects your abandoned cart email’s click-through rate. From the conversion perspective, this is the single most important element of a cart recovery email. A good email copy will convince the visitor—give them a good reason to resume the purchase. There are different strategies to bring back lost customers. You can incorporate the FOMO effect or use social proof. However, it doesn’t matter what you do, an email copy should always reinforce the message from the email subject line.

Why Do I Need CTAs in My Email Template? Well, study shows that Emails with call-to-action increased clicks 371% and sales 1617%. In the simplest terms, a CTA is what encourages readers to take a specific action and directs them to a destination that you want. The CTA of your abandoned cart email should explicitly state how to return to the abandoned cart.

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Leo Nellessen

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