30 Free Abandoned Cart Email Templates | BayMail

Personalized and funny eCommerce email template to bring your shoppers back to the cart

Humorous Abandoned Cart Email Template “A Good Dose of Laughter” to Re-engage Your Shoppers

Custom-designed HTML cart abandonment email template to remind your shoppers about what they left behind in the cart

Super-awsome Ecommerce Email Template “Formal Attire” for Fashion & Apparel Industry

Simple and convenient  cart abandonment email template to re-engage your lost shoppers

Free, Responsive, Easy To Use Cart Recovery Email Template “Last Hope” With a Countdown Timer

Responsive HTML Abandoned Cart Email Template to Incentivize Your Shoppers

Custom designed, Mobile-responsive Email Marketing Template “Wear Your Style” for the Fashion Industry

Non-distracting abandoned cart email template to remind your shoppers about  cart abandonment

Free, Modern HTML Ecommerce Email Template “Simple Reminder” for Fashion and Apparel Industry

Non-distracting abandoned cart email template to remind your shoppers about  cart abandonment

Free, Modern HTML Ecommerce Email Template “Wear Your Style” for Fashion and Apparel Industry

Free, responsive HTML cart abandonment email template for the fashion retail industry

Personalized cart recovery email template “The Pink Side” for Fashion and Apparel Industry

Modern-looking abandoned cart email template with product recommendations for the fashion industry

Custom Designed, Mobile-responsive Ecommerce Email Marketing Template “Business Attire” for Fashion Retail

Simple and elegant abandoned cart email template with product recommendations.

Responsive, Interactive Ecommerce Email Template “Summer Time” for Fashion and Apparel Industry

Free and responsive abandoned cart email template with upselling opportunities to recapture your lost sales

Premium white-themed eCommerce email template “Best Buy” for Electronics Industry

Simple yet eye-catching abandoned cart email template designed for first-time shoppers.

Plain and smooth cart recovery email template “ First Time is Forever” for Jewelry Industry

Casual cart recovery email template with social proof to improve the credibility and trustworthiness of your brand

Abandoned Cart Email Template “Social Influence” for All Ecommerce Industries…..

Optimizing Your Abandoned Cart Email Template

Having a tough time choosing the ideal template for your cart recovery campaign? It’s time to go over the most important components of a winning abandoned cart email template.

Did you know that abandoned cart emails have an average 45% open rate? This is even more impressive if you know the fact that the global eCommerce sector has only a 15% open rate. Subject Lines decides the open rate of an email campaign. Over 80% of successful abandoned cart subject lines are generic, yet crisp and attractive. You can implement the FOMO effect, mention offers, even add emojis to your email subject line.

Remind the Customer What They’ve Left Behind. Your cart abandonment email template’s major purpose is to present the products in the visitor’s cart. Ideally, the items should be visible before he or she has to scroll down, and also, it should perfectly resemble the actual cart—including colors, sizing, and any other variations. Use both text and visuals to represent the abandoned products.

Email Copy directly affects your abandoned cart email’s click-through rate. From the conversion perspective, this is the single most important element of a cart recovery email. A good email copy will convince the visitor—give them a good reason to resume the purchase. There are different strategies to bring back lost customers. You can incorporate the FOMO effect or use social proof. However, it doesn’t matter what you do, an email copy should always reinforce the message from the email subject line.

Why Do I Need CTAs in My Email Template? Well, study shows that Emails with call-to-action increased clicks 371% and sales 1617%. In the simplest terms, a CTA is what encourages readers to take a specific action and directs them to a destination that you want. The CTA of your abandoned cart email should explicitly state how to return to the abandoned cart.

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Leo Nellessen

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