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15.Feb.2022 Yazhini Nagarajan - BayEngage
It’s time to learn the top email marketing trends in 2022!
For ages, there have been questions, such as
Is email marketing alive?
Is email marketing the best marketing strategy for business?
Is email marketing yielding ROI?
But, you know the answer! Yes.
It is no wonder even in 2022, email marketing is the king of marketing. And also, it is evolving with its trends every year.
Cool, isn’t it?
Email marketing is an invincible marketing strategy. The ROI of email marketing is about 4200%. However, it’s not enough to send out email newsletters or blast everyone with Amazon coupons now and again. You should use email the right way if you want your company to grow.
Armed with the correct information, you can learn to leverage your email marketing efforts for maximum results in terms of engagement and conversions.
Let’s dive into knowing the top email marketing trends of 2022. By following these trends, you can transform your email marketing from “blah” to “wow” in no time at all.
Trends are the evolving factors accepted in every industry. Likewise, email marketing is one industry that sees a drastic change in its trends every year. Let’s discuss the top 10 Email Marketing Trends for 2022.
There are many booming in the market to offer AI as a service. And these advanced platforms are capable of performing much more than just analyzing data.
By using AI, marketers can attain better insights into their campaigns and personalize their emails according to the audience. AI is used to predict which subject line, images, and design will work best with the audience. It also optimizes the send time, cleans up mailing lists, and arranges efficient campaigns all by itself. It saves your time, keeps costs incurred on those campaigns, increases the open rates, and also helps in boosting your ROI.
Even before you send out your first email campaign, AI can help you design your emails and plan your email marketing strategies more effectively by predicting your results based on historical data.
AI has also increased click-through rates of emails effortlessly. In short, AI is a perfect addition to your email marketing campaigns.
Building trust with email recipients today is more complicated than ever before. As the inbox becomes increasingly crowded, and consumers become warier of phishing and spam, brands must find ways to increase the trust they have with their customers. BIMI or Brand Indicators for Message Identification is a solution that can help.
Brand Indicators for Message Identification (BIMI) creates an instant impression of trust with your customers because they can visually see that the email is genuine and verified by a trusted source. Whether it’s a brand logo or simply a short phrase saying, “This message comes from [company name],” BIMI lets email recipients know that this is an authentic message from a credible company.
BIMI helps create transparency for messages sent through multiple channels, including social media, text, SMS, and email. It also establishes your identity in a crowded inbox as users instantly recognize you as a brand they trust. It’s an easy way to show your customers that you genuinely care about them and want to keep them engaged in conversations!
Data privacy is a top priority for consumers. Even well-known brands and businesses are doing data breaches. Therefore shoppers will be hesitant to disclose personal information.
As consumers are increasingly concerned about their privacy, marketing teams face more challenges than ever before when capturing and using consumers’ data.
Open contact with your readers is the most excellent method to boost their confidence. For example, you can email your clients, reassuring them that their information is secure and all of your operations adhere to GDPR and PCI requirements.
In 2022, we are using email as one of the main channels for digital marketing. It’s beneficial, cost-efficient, and helps you deliver your message directly to potential customers.
But when it comes to digital marketing, email is only part of the picture. You can’t just use one channel to reach all your leads; you need to combine different communication methods if you want a truly effective strategy.
Here’s an example of a basic digital marketing strategy: create an email list and send promotional emails. But what happens to leads who don’t open or click? What about recipients who unsubscribe? Their engagement rates are important metrics for understanding where your efforts are working and where they aren’t.
Cross-channel marketing is a better approach, an integrated system of messages on multiple channels that interacts with users based on their behavior, preferences, and purchase history. This approach creates a more personalized experience for each user at every step in the journey from ad clicks to buy conversion, and it’s more likely to keep them coming back for more.
You can do cross-channel marketing through retargeting ads, SMS marketing, repurposing your content through emails and social media.
Over the next three years, Accelerated Mobile Pages (AMP), the technology that enables interactive email content, will be the standard.
AMP for email allows users to add interactivity to their email messages. A subset of AMPHMTL is provided in this dynamic email format. Your email will behave like an app with AMP for email. It is a movement toward a faster web.
In December 2016, Google announced expanding AMP support to all email clients. That means that you can create an email with rich and interactive functionality and send it to any customer on any platform: desktop, mobile phone, or tablet. Your customer will receive an email message that looks and feels like an app. Your customer’s experience with your brand will be more intuitive and seamless than ever before.
People are familiar with the feeling of being stuck in the same old routine. It can be hard to break out of a day-to-day schedule, but with some creativity and a dash of creativity, you might be able to find ways to stand out.
If you want your brand to stand out from the crowd, interactivity is one way to do this. Taking advantage of interactivity in your email marketing is a great way to differentiate yourself from competitors using more traditional campaigns. Offering something unexpected, like interactive content, can show your audience that you care about their experience and are not afraid to think outside the box.
Surveys, games, and other interactive elements are relatively easy to integrate into marketing emails. Instead of sending out the same discount or coupon code to every recipient, you could use a wheel of fortune or other game mechanics to select winners randomly.
Over 47% of people across the world use mobile phones for checking emails.
In 2022, we predict that mobile-first will be the standard for email campaigns.
With mobile usage projected to soar in the next few years, it’s vital that your emails are responsive and optimized for mobile devices.
If your email isn’t formatted correctly for mobile devices, you risk a large portion of your audience who won’t even see it!
It’s crucial to ensure your emails are mobile-friendly or won’t work correctly since the screen is smaller. The way you design your email also matters: You don’t want to clutter your message with too many links or images because mobile users will have issues scrolling and navigating.
The key to making sure your emails are optimized for mobile is responsive design. It’s a web development technique that allows your campaign content to adapt to whatever device your audience is using, whether that’s on their phone or tablet.
Now, the dark mode feature is creating a huge trend among people. Many apps and websites are incorporated this option to give customers a comfortable visual experience.
The mobile-optimized design is going to keep you growing in the years ahead. So if your emails aren’t suited, they will just be left behind.
User-Generated Content is the record of an unpaid advertisement from your customers. User-Generated Content is a collection of reviews of your products or services from your customers in the form of texts, images, videos.
User-Generated Content will promote your business without spending money on advertising. It creates trust in your brand when your customers post their reviews on social media or websites.
You can get reviews from your customers easily by asking to submit feedback or including a poll or survey in your emails after a product purchase.
People get to believe more quickly when a consumer gives a good review about a product than a brand saying that its product is good.
When you include User-Generated Content in your email, the customer will trust your product and take action to purchase it. It results in increasing your ROI.
Today, the smartphone has gone from a novelty to an essential component of most businesses’ digital strategies in just a few short years.
And with each new year, the world of mobile continues to change.
Marketers should confirm that all their emails are appropriately delivered to every location device, and it must be easy to access by each individual.
As you start planning your next campaign, here are some of the critical trends that marketers need to account for in the coming years:
Your designs should be sharp. Always design a visually appealing email by incorporating proper font size, image quality, and easily seeable CTA. The graphics should be crystal clear.
The color combination should be engaging but not distracting.
Find your email load speed is faster so that people would not ignore your content.
Sending personalized emails results in a 50% increase in open rates.
We all know the world of communications is changing.
To remain effective, you need to develop a strategy that considers the needs and habits of the modern user. Your efforts to customize your communications will increase your ability to target and engage users with more relevant content while increasing your audience’s trust in your company.
The primary thing in the email marketing industry is that people want to feel like they matter. That’s why companies need to find ways to personalize their email marketing so customers can feel like they’re getting messages specifically tailored to them.
Whether it’s in the subject line or the content of your emails, your personalized emails will show you value your customers, and they will thank you for it.
For example, if you’re sending out holiday offers to your prospects and performing A/B tests on your campaign, you may find that a specific segment of users purchased more when presented with an offer for an item of clothing than with a discount on home goods. This information helps you tailor your future campaigns and create more effective automated mailing lists.
Don’t just send out an identical email to everyone on your mailing list. Tailor the content of each email according to the recipient’s behavior, interests, preferences on your products or services, and their purchase history, among other metrics. This makes your emails relevant to each recipient and not just getting another template-generated message from a faceless entity.
2022 is the time for you to explore and innovate all email marketing trends you had left in the previous year. You can effortlessly adapt these trends to your email marketing campaigns by joining a great email marketing software to uplift your success.
Remember, the key to success lies in your ability to connect with your audience, identify their needs, personally connect with them, encourage them to take action using driven information, and finally send relevant follow-up messages. Through these techniques, you can increase engagement levels and conversions.
I hope the top 10 email marketing trends of 2022 will be a game-changer for your business to achieve your evolution shift in the email marketing industry.
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