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7 E-Commerce Growth Hacks to Accelerate Sales in 2022

19.May.2022 vigneshwaran r - eCommerce

You don’t get it. Despite all the efforts you’ve been putting to grow your e-commerce sales, you see little to no progress. Your conversion rate and sales continue to disappoint.

Well, here’s a question for you: How are your growth hacks going?

Perhaps you’ve been doing them wrong this entire time, or maybe you never bothered to prioritize them. Either way, the strategies we’ll be sharing in this post will no doubt turn your situation around. 

With businesses around the globe becoming more and more commercialized each day, implementing growth hacks has never been this crucial. It should actually be a central part of every e-commerce owner’s marketing plan. 

While there may be tons of growth hacks you can use to accelerate your sales in 2022, we’ll only focus on seven of the most effective ones proven to give you the best results.  That said, let’s dive right in!

1.Create a Sense of Urgency

Creating urgency is a tactic that has been used by e-commerce marketers to boost their sales. As a matter of fact, the FOMO (fear of missing out) technique has helped countless online businesses successfully trigger their visitors to complete the purchase

People don’t like the idea of missing out on a product, even if it’s something that doesn’t suit their fancy. That’s why adding a sense of urgency boosts the chances of your prospects taking action and purchasing an item from your online shop. 

Here are four tried-and-true ways you can do to create urgency:

  • Set a deadline or time limit for special deals. Having a deadline or time limit to run your exclusive deal will get your visitors to assume that the product is exclusive. They’ll see it as a limited stock product with a special price deal that’s only available during that period.
  • Write ad copies with powerful words or phrases.  Compelling ads and a call-to-action (CTA) can truly add urgency to make a purchase. Your visitors’ decision to shy away or hit the CTA button largely depends on it, so make sure that you include any of these terms: don’t miss it, limited time deal, offer ends soon, today only, or one time only.
  • Highlight the “low stock” warning. Displaying the number of stocks left on the product display page under each product makes visitors worried about missing out on the item. Many e-commerce sites emphasize it with a bold font and red color so that visitors can see it right away.
  • Offer flash sales on holidays or special occasions. Holidays like Christmas, Thanksgiving, Valentine’s Day, Father’s Day, etc. tend to boost the sales of online stores, which is why you should give flash sales during these days. Alert your visitors with exclusive deals by highlighting them on each product page.

 

2.Use Drip Email Campaigns

In today’s digital era, email marketing is one of the best ways to reach consumers and promote your products. It helps you communicate new information to your audience that will follow them throughout their life cycle with your brand. 

However, since everyone’s doing it, you need to do something to stand out – and this is where we tell you about drip campaigns.

A drip campaign refers to a set of marketing emails that will be delivered automatically on a schedule. These emails “drip” to your prospective and existing customers one at a time, hence its name. 

For instance, as soon as someone signs up for your email list, you can send out a single email immediately to welcome them. Three days later, send them a follow-up email showcasing your special products and deals. The next emails can then be delivered based on specific customer triggers or a specified time frame. 

But, are drip campaigns really that effective? These stats will answer that question:

  • Open rates for drip campaigns are nearly 80% higher than single send emails, and average CTR is three times higher.
  • Companies have seen a 20% increase in sales after using drip campaigns.
  • Emails sent through drip campaigns produce 18x more revenue than generic emails.
  • Companies that invest in drip campaigns generate 80% more sales at 33% lower costs.
  • Drip campaigns can drive 50% more sales-ready leads through steady communication with consumers.

3.Remarket

For sure, you’ve encountered ads on different websites displaying a product you just checked out on a certain site. That’s remarketing at play. And, it’s another e-commerce growth hack you should be implementing.

Remarketing, or retargeting, is the process of tracking your web visitors and targeting them with your content after they leave your site. Running retargeting ads makes it easier for you to grab the attention of those who have already expressed an interest in your product and remind them of what they’re missing.  

The best part is, your ads will be placed on other websites your visitors go to, prompting them to reconsider your products. Seeing that same ad might even be the sign they need to buy your product!

So, how do you create a remarketing ad that converts? Below are six quick tips:

    • Segment your audience so you can easily retarget your lost customers by showing them the products they abandoned in the checkout process.
    • Address pain points on your ad copy to let them know that your product can solve their problems, further encouraging them to take action.
    • Reflect sales objections on your retargeting ads to generate the highest amount of ROI.
    • Use strong CTAs and actionable links to take your audience to your webpage.
  • Offer coupons to repeat visitors to increase the likelihood of a conversion.
  • Focus on educating your audience too, instead of just getting the sale.

4.Optimize Your E-Commerce Website

One possible reason why your sales aren’t doing so well could have something to do with your online visibility. In short, your SEO (search engine optimization) needs a lot of work. 

Despite having a well-designed website with the best products and deals, it’s useless if people can’t find you online. You have to rank high on search engine results pages (SERPs) so they’ll know about your business. 

Stepping up your SEO game is the way to do it. Higher rankings mean more traffic to your e-commerce site, and more traffic means greater odds of making more sales.

Although it’s best to hire a digital marketing agency to grow your business with SEO, following these best practices can help you get started:

  • Know your keywords

Keywords are the foundation of SEO. 

They’re basically the terms you want to concentrate on so you show up to potential customers who are searching for your products. The more relevant they are, the higher Google will rank your page. 

Let’s say you’re selling pet products. While keywords like “dog food,” “pet accessories,” and “online pet shop” are good, they can be pretty broad. You gotta keep them as specific as possible so you’ll be able to beat your competitors. For instance, you can use “non-GMO dog food for puppies” rather than “dog food.”

Be sure to spread these keywords throughout your content. It would even be better if you use them as your anchor text. That way, you help Google understand the relationship between all of your pages. 

  • Avoid duplicate content

Google is not a fan of duplicate content, so stay away from it by all means. 

Duplicate content is any text that appears online in various places, whether it’s on your own site or somebody else’s. They make it difficult for Google to determine which version is the most accurate one – the version that deserves a good ranking.

Write unique descriptions for each product. Focus on what makes them unique rather than copy/pasting manufacturer descriptions. Plagiarizing content won’t only hurt your SEO, but also your reputation.

  • Use image alt text 

Search engines need to “see” your images to decide whether they’re relevant or not. However, since it’s impossible for them to see photos, using alt text would be your best bet. Alt text is a phrase you use to describe an image. 

5.Take Advantage of Social Media Influence

Leveraging the power of social influence has proven time and again to skyrocket e-commerce sales. Using social media platforms to market your products can help you drive more traffic to your site, expand your audience, and build a community of loyal customers. 

Remember, e-commerce success is all about getting visitors to the point of conversion by providing tools and offers that matter to them. Reviews and testimonials are a vital part of that process, so see to it that you collect them through your channels and display them as social proof in your online store. 

You can also use social media to keep your customers posted on your latest products and promos, or simply to engage them and maintain a relationship by constantly sharing posts. 

6.Show What Other Customers Are Buying

As an e-commerce store owner, it’s important to show your visitors what others are shopping to encourage them to buy the same items. The popular the item is, the more you get to pursue them.

Not only that, but you can also bring more traffic by showing what your loyal customers have been doing on your online shop. By highlighting live interactions, you come across as a more trusted and established brand, as visitors see how helpful your business truly is.

7.Integrate Live Chat Option

Here’s something that might surprise you: Live chat users have a much higher conversion rate (eight times!) than standard visitors – and that’s according to Smart Insights. 

In other words, adding live chat functionalities to your online store can definitely help accelerate your sales.  Plus, readily addressing any questions or concerns of your audience boosts your credibility and authority, making you a brand to remember. 

Not to mention, a live chat option can keep visitors on your site staying longer, which can then lead to more conversions. There’s no doubt that you’ll be increasing customer satisfaction and loyalty in the long run. 

Ready to Grow Your E-Commerce Sales Through These Growth Hacks?

Again, there’s an array of hacks out there that can help boost your sales, but what we’ve just provided are actually the best ones. Of course, you can still experiment with strategies not mentioned here, considering that what works for some may not work for others.

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