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14.Sep.2021 Janani - Marketing

How To Stop Emails From Going To The Promotions Tab?

Google released one of its most significant Gmail updates in 2013, adding the Social and Promotions tabs, Emails intended for the marketing activities were automatically sent to the Promotions tab of Gmail. Businesses that rely exclusively on email marketing are strongly affected by the email delivery

14.Sep.2021 Janani - Marketing

How To Build A Highly Converting Email Automation Funnel

Email automation funnel is great if you have big goals in your business. With an email automation funnel in place, you can build solid influence among customers and an effective sales process. In addition, you can generate more leads, convert those leads to customers, and then delight them to be your

25.Aug.2021 Vanhishikha Bhargava - Marketing

11 Email Marketing Assumptions and the Truth Behind Them

21.Jul.2021 Ajitha Victor - Marketing

How to Set up Effective Autoresponders Series With BayEngage

What Is An Autoresponder Series? An autoresponder series is a feature that most ESPs have as part of their software. It is a series of pre-set emails triggered during the customer journey. To put it simply, they are just a series of automatic email responses to your subscribers or customers! And autoresponder

11.May.2021 Poulami - Marketing

10 Interesting Ways To Run Your Email Marketing Campaigns

As the talk around integrating Chatbots, Artificial Intelligence, Virtual Reality with Ecommerce gets more attention; it raises the question – are email marketing campaigns past its prime? Fortunately, email marketing is still an effective marketing channel and even beat out its successors like

23.Apr.2021 Janani - Marketing

7 Ways To Send Effective Order Confirmation Emails

In the world of Ecommerce, Order confirmation emails are undoubtedly one of the most important emails in marketing campaigns. Yes, With order confirmation emails you can achieve high deliverability and scalability. It also gives an additional opportunity to engage users with more information. So, your

13.Apr.2021 Georgie Vineeth - Marketing

7 Fresh Ideas to Improve Your Email Marketing Campaigns in 2022

Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill As we approach another new year, let’s not give up but continue refining our marketing efforts. Persistence is a key factor in marketing success. It takes time to strategize, test, and implement

04.Mar.2021 Poulami - Marketing

7 Ways to Nurture Customers Using Trigger Email Campaigns

Hands down, loyal customers are the most important aspect of a business.  There’s no shortcut to earn loyal advocates. You can only earn them through unparalleled service, top-class products, and continuous value addition throughout their lifecycle journey.  However, the nurturing process doesn’t

15.Feb.2021 Poulami - Marketing

10 Novel Content Ideas for Your Next Email Marketing Newsletter

If you are an E-commerce marketer, you know the importance of coming up with novel newsletter templates. After all, every time you decide to brainstorm, you land upon similar grounds. But, does that imply that it’s that simple?  And if you are in similar situations, you needn’t worry as

05.Feb.2021 Poulami - Marketing

5 Best Email Marketing Software for Ecommerce Stores

Email marketing is the best way to stand a chance in your audiences inbox and mind.  A killer email marketing strategy not only helps you to convert anyone into your customer but also helps you to stand out in a crowded field. Besides, email marketing is king and probably the next big marketing tool