16.Aug.2017 Krithika Siddharth - Email Personalization
A Baymard study states that shopping cart abandonment rate is currently at 69.23%. This simply means that 70% to 80% of your customers are leaving behind products in their carts. This alarming statistic tells us that plenty of online store owners fail to take advantage of the sophisticated tools that
19.May.2016 Krithika Siddharth - Email Personalization
Email marketing is the most cost efficient way to market your product to targeted customers . But, have you ever wondered why your eCommerce emails have poor returns? Why the open rates and CTRs are extremely low, even if your mailing list is filled with users who have signed up to receive your updates?